in April 2007, salesforce.com formally announced the acquisition of a Web 2.0 content management start up by the name of Koral. Since then, salesforce.com has branded this new product none other than salesforce content which of course is the domain name and website of which my site resides. Hats off to them for choosing such an amazing product name. 
This is the second such startup salesforce.com has acquired over the past few years the other one being Keiden which was basically a Google AdWords plug-in to the salesforce.com product. Koral was only a nine person startup so the cost and effort of absorbing them and their product into salesforce.com was minimal. This is always a plus as dealing with any large mergers and acquisitions can always slow down a company and leave product support on the wayside. A prime example of this is the numerous acquisitions Oracle has done. Keiden was a three-man company which was even easier to absorb than Koral.
Now salesforce.com is going to have to do some major integration with their existing flagship product before anyone is can be remotely interested in the content management aspect of salesforce.com. Part of their marketing genius has to do with announcing and branding a new product line months before it’s even ready for general availability. This gives the sales team and overall market a chance to sell and absorb the new product essentially testing the waters before it’s rolled out. Nobody wants to be the first customer as the guinea pig especially if they are already heavily invested in the salesforce.com product.
If salesforce.com can pull off this massive integration I can see it as being a great product. Since salesforce.com currently does not offer versioning and revision control, it makes it difficult to use as a content management system. That is a necessity when it comes to managing your content. If you update a version of your website or document and can’t roll back to the previous version you’re in trouble. Good luck salesforce, there is a market for this product and hopefully you can fill the gap
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