Earlier last month salesforce.com unveiled a new small business service called salesforce group edition. This product is the successor to the company’s team edition. Now the only difference that I can tell between the old and new editions is the name. Salesforce.com is notorious for changing their brand and product names on what seems like an annual basis. Just when they think they have the right product name to cover the market they are chasing after, they end up changing it again.
Now I understand it’s common for such a fast growing company as well as an industry that continues to evolve but it does no good for the sales team and customers who can’t figure out if they own personal edition, team edition, or now group edition. Despite salesforce.com having some pretty bright product marketing managers, I beg of them to stop changing the product names!
Going back to salesforce group edition — I would have to say the only major enhancement is its tight integration with the Google AdWords PPC product. This was actually already part of the product — they’ve just done a better job of integrating it in since they purchased Keiden back in 2005.
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