Ever since the announcement last year of salesforce.com aquiring Koral, I just haven’t seen much happen since. Yes, it was big news but their spin on adding content management functionality to their core product suite hasn’t gotten much traction since. I’m guessing they just bundle it up with their sales module or try to cross-sell it to potential new customers.

Either way, was the purchase of Koral worth the investment for salesforce.com or did they just bail out another start-up from going belly up?

in April 2007, salesforce.com formally announced the acquisition of a Web 2.0 content management start up by the name of Koral. Since then, salesforce.com has branded this new product none other than salesforce content which of course is the domain name and website of which my site resides. Hats off to them for choosing such an amazing product name.

This is the second such startup salesforce.com has acquired over the past few years the other one being Keiden which was basically a Google AdWords plug-in to the salesforce.com product. Koral was only a nine person startup so the cost and effort of absorbing them and their product into salesforce.com was minimal. This is always a plus as dealing with any large mergers and acquisitions can always slow down a company and leave product support on the wayside. A prime example of this is the numerous acquisitions Oracle has done. Keiden was a three-man company which was even easier to absorb than Koral.
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