Earlier last month salesforce.com unveiled a new small business service called salesforce group edition. This product is the successor to the company’s team edition. Now the only difference that I can tell between the old and new editions is the name. Salesforce.com is notorious for changing their brand and product names on what seems like an annual basis. Just when they think they have the right product name to cover the market they are chasing after, they end up changing it again.

Now I understand it’s common for such a fast growing company as well as an industry that continues to evolve but it does no good for the sales team and customers who can’t figure out if they own personal edition, team edition, or now group edition. Despite salesforce.com having some pretty bright product marketing managers, I beg of them to stop changing the product names!
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According to salesforce.com’s web site, “Great content is worthless if you can’t find what you need when you need it. And usually—despite the best intentions—corporate content is a mess. In fact 85% of corporate content exists as unstructured files and documents, content that is extremely difficult to share and manage.”

My question is what’s their source? Is 85% of corporate content really true?

Their site goes on to say “Now, Salesforce Content makes it easy for users to find any corporate content with a new approach that eliminates the need for folders and complex software. Salesforce Content leverages the power of your business community and Web 2.0 capabilities, making it easy to find corporate content. Salesforce Content includes:”

• Salesforce ContentExchange: a new killer app for finding and managing content
• Apex Content: an extension to the Apex platform for creating content-based apps

I’m a big fan of the salesforce.com product but their product marketing is all smoke and mirrors. They blind you with product name confusion and keep changing their product names. What the heck is Apex anyhow? Salesforce.com is not a platform I’m sorry. It’s a great business CRM application so concentrate on your core product salesforce.com.